Created By An Entrepreneur
For Entrepreneurs!
The Only Planner Backed By A Holistic Time, Task & Energy Management Method To Strategically Plan Your Next 90 Days, Organize Your Work Week And Implement Strong Habits & Routines Into Your Busy Life. 
"The key is not to prioritize what's on your schedule,
but to schedule your priorities."
- Dr. Stephen R. Covey
The Effic™ Method: Made For The Entrepreneurial Brain! 
The Effic™ Method is a holistic goal, task, time & energy management methodology for ambitious and busy professionals that allows you to translate your annual goals into day-to-day actions. Its powerful framework allows you to be more efficient, execute effectively and be more productive as a result.

We lead busy lives, at work and at home. It seems we never have enough time to do the things we really want, like complete important projects or do things that make us happy. We’re so busy with millions of little things to do. Throughout my many years as an entrepreneur, I’ve always sought the best strategies to help me be as productive as possible and to achieve my goals. 

Unfortunately, these strategies and methods didn’t work. I never got to the end of my long to do lists, and although I’m a disciplined person, my tasks were piling up and my projects weren’t progressing. I had to face the facts: I was simply incapable of organizing my time in a way that allowed me to juggle my projects, daily tasks and family life. The load of work and stress eventually lead me to burnout.
Putting In Your Big Rocks First
And then one day, as I was looking for solutions, I came across a recorded seminar on time management, given by Dr. Stephen R. Covey following the release of his book "First Things First". Dr. Covey explained that the secret to achieving your goals was to prioritize. He pulled a bucket out from under the table, along with 3 containers: one filled with rocks, the other with smaller rocks and the last one with sand. He started pouring sand into the bucket, followed by the small rocks and then the big rocks. You could immediately tell that it would be impossible to fit everything in the bucket. With a layer of sand at the bottom and the small rocks on top, there was no room left for the big rocks. He decided to start again by putting the big rocks in the bucket first.

Then he added the small rocks which fit in the gaps between the big rocks and finally poured in the sand which filled the empty spaces. Everything fit easily into the bucket. Mr. Covey then told the students, “You see, in our personal and professional lives, we have big rocks, small rocks and sand. The natural tendency is to give priority to sand, leaving little room for rocks. We spend most of our lives taking care of little tasks and neglecting the important ones, hence the importance of prioritizing.”

This Idea Completely Changed My Life
That’s when I understood: the rocks had to be added in the right order, prioritizing the right things. Prioritization created enough space for everything to fit in!

I planned my next quarter based on this principle. I organized my days and weeks strategically... and 3 months later, I couldn’t believe it: I had completed ALL the projects I started, and I was no longer at the mercy of my schedule! I was more productive, more free... and happier! Over the years, I’ve improved these tools and procedures to meet my needs as a businessman, active individual, father and husband. That’s how the Effic™ Method was created. 

Once you become efficient, productivity becomes an effortless by-product of your prioritized structure. This method is now used by all my students, as well as thousands of other people who want to accomplish more tasks in less time. Today it’s your turn to change your life too with the Effic™ Planner and the Effic™ Method.
 How Does The Method Work In The Planner?
Represents the Movements (microtasks)
...You'll need to make to complete each Action
Small Rocks
Represents Actions (named ProductivActions) 
...You will need to take to reach each Key Step (Milestone)
Big Rocks
Represents Milestones
(Key Steps) to complete your project
Represents a Project
...(It's a jar but we like the word "Bucket" better :) )
Represents the Movements (microtasks)
...You'll need to make to complete each Action
Small Rocks
Represents Actions (named ProductivActions) 
...You will need to take to reach each Key Step (Milestone)
Big Rocks
Represents Milestones
(Key Steps) to complete your project
Represents a Project
...(It's a jar but we like the word "Bucket" better :) )

Step 1: Establish Your Annual Guideline
Make a list of the 6 major objectives you want to accomplish this year. These represent what you really want to see becoming a reality in your life and business in the next 12 months.

Ask yourself this question: what are the 6 things I’d like to see become reality this year? They can be projects, but can also be big goals, whose outcome will be a direct result of your efforts. These objectives will be your main guideline for the next year. Use this guideline has a go-to list to keep you aligned with what you really want.

Some examples: Launch my first online training course, hold my first conference , write a book , make over $100,000 , take 6 weeks of vacation, work 20 hours a week, etc...

Step 2: Create 3 Buckets For Your Next Quarter
Now that you have set your objectives for the year, let’s focus on the next quarter, meaning the next 90 days (91 to be precise). This planner has 13 weeks. For this, you need to set a maximum of three buckets. A “bucket” represents a project. Each bucket must follow the guideline of your annual objectives without necessarily be a breakdown of your annual guideline. 

Always ask yourself this question: “Is this bucket in alignment with my annual guideline?”  

Examples of buckets: create a training course, write my book, build a marketing funnel, etc...

Step 3: Fill Each Bucket With A Maximum Of 4 Big Rocks
List the 4 key steps (milestones) you must accomplish for this project (bucket). You can also add a due date for each milestone. In the Covey analogy, these are your big rocks.

For example, if your bucket is to create your training course,
the 4 steps could be:

1. Brainstorm: define the course content

2. Prepare the training plan

3. Produce the videos

4. Create the educational material

Step 4: Break Down Each Big Rock Into A Maximum Of 5 Small Rocks
Now that you’ve established your big rocks (milestones or key steps), we can detail these steps. To do this, you need to break each big rock into a maximum of small rocks (ProductivActions). 

For example, for the big rock “Produce the videos”, the small rocks would be: 

a. Find a shooting location

b. Book 4 time slots for recording

c. Find the equipment required or hire a professional

d. Create story boards for each video 

e. Edit the videos

Step 5: Plan Your Week
1. Define a maximum of 7 ProductivActions (smallrocks) that you’ll work on; these will be your priority actions, one per day. 

Since there are 7 rocks, you can work 7 days a week if you want... 
But I don’t recommend it, at least not long-term. Take care of 3 to 5 ProductivActions (small rocks) per week.

Some rocks may require 2 days of work. With time, you’ll find what’s right for you and how many actions to prioritize.

2. Make a list of your secondary tasks. Plan for a maximum of 8 because other tasks will inevitably be added to your list throughout the week.

3. Make a list of your routines which are recurring tasks. By this, I mean repetitive tasks, personal and/or professional, that you need to take care of every week. The goal is to incorporate them into a routine. Limit yourself to one routine task per day.

Step 6: Plan, Prioritize & Take Action Daily
We have created the perfect daily framework. Starting with your daily morning routine and a powerful reconnection phrase. A powerful ritual to create discipline.

The framework allows you to focus on your ONE Priority Task of the day which should always be a ProductivAction (small rock). This ensures consistency and that you will achieve your goals.

We also give you space to tackle other tasks and create routines. 

A convenient evening checklist will make sure that you're always prepared for the next day and that everything is organized and up to date.

We have also added space for notes, your schedule and a convenient idea box to store your ideas daily.
Protect Your Energy & Attention Daily And Build Sustainable Performance Habits In The Process!

Step 7: Review Your Work Each Week & Plan The Upcoming Week
At the end of each week, give yourself 15 minutes to review the work accomplished, build self-awareness and celebrate your victories

...And You'll Never Forget Anything!
Our planners include awesome additional features like a monthly open-dated calendar, blank pages, space for important notes and last but not least your very own IdeaBox™ integrated at the end of your planner to store and categorize your ideas in a safe place.

Take A Look Inside
Word On The Street
Hear Raving Reviews From Verified Buyers
"It's completely changed my business and what I get done..."
Jason Maxwell, Fitness Entrepreneur
"'The Effic Planner is made for my brain as an entrepreneur..."
Dr. Meghan Walker, ND
"It keeps me on track and makes sure I'm accountable..."
Adam Elkaim, Total Wellness Consulting
"'The Effic Planner is 
absolutely awesome!"
Mark T. Wade, VirtualSummits.com
"It's changed the way I manage my business and my work..."
Jill Stanton, ScrewTheNineToFive.com
Choose Your Planner:

With Your New Planner, You Will:
  • ​Prioritize to achieve your life & business goals
  • ​Become Disciplined with Routines & Rituals
  • ​Create Space to complete all your projects
  • ​ End Procrastination and master Productivity
  • ​Win the day ONE action at a time
  • ​Be Consistent, Focused & Structured
About The Creator: Dave Ruel
Dave Ruel is a former competitive physique athlete turned serial entrepreneur, author, speaker, and leadership mentor.

After founding and growing multi-million dollar online companies in the field of health, fitness and sports nutrition for nearly a decade, Dave saw the dark side of entrepreneurship gradually rob him of his freedom, leaving him burned out and unfulfilled. Refusing to conform to a broken business culture that promotes workaholism and non-stop hustle, Dave created a sustainable structure and systems for his life and business to reclaim his freedom without sacrificing the growth of his companies.

Fueled by his passion for entrepreneurship and human performance, he launched Effic, an innovative leadership development company that helps busy entrepreneurs maximize their impact and freedom.

Following his “efficiency first” philosophy to entrepreneurial productivity and performance, Dave developed a powerful methodology that he sums up in the best-selling book Done By Noon - How To Achieve More By Noon Than Other Entrepreneurs In A Full Day.

Effic's systems, frameworks and tools, including the Effic Planner, are now used by thousands of entrepreneurs all around the world. Effic has also built a fast-growing network of Effic Certified Partners who teach the methodology on 3 continents, in countries including Australia, the United Kingdom, Norway, Canada, and the USA. 
My 100% "No Brainer" Guarantee To You
I'm so confident in the Effic Planner's ability to truly transform your productivity and focus, that I'm willing to put my money where my mouth is. Literally! Not only will you get every cent you've paid straight back in your pocket, I'll even add $10 so that your experience with Effic is a profitable one.
  •  Don't feel a dramatic shift in your productivity and focus? Get your money back.
  •  Don't feel like the way you manage your business and workload transformed? 
  • ​Even if you don't like the font I've used... Money back and no questions asked.
Frequently Asked Questions
Everything You Need To Know About the Effic Planner

/effic/ (adj.) short for efficient. Effic helps entrepreneurs and small businesses become more efficient and effective by employing better, smarter, simpler working methods & systems.

Contact us: contact@effic.co
© 2019 Effic. All Rights Reserved. Affiliates | Privacy Policy | Terms & Conditions
/effic/ (adj.) short for efficient. Effic helps entrepreneurs and small businesses become more efficient and effective by employing better, smarter, simpler working methods & systems.
Contact us: contact@effic.co
© 2019 Effic. All Rights Reserved.